Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Year of publication: |
2015
|
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Authors: | Donnelly, Christina ; Simmons, Geoffrey ; Armstrong, Gillian ; Fearne, Andrew P. |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 33.2015, 4, p. 422-442
|
Subject: | big data | digital marketing | market orientation | marketing strategy | small business marketing | KMU | SME | Big Data | Big data | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marketing | Beziehungsmarketing | Relationship marketing |
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