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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Seife"
~subject:"Werbung"
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Seife
Werbung
Consumer behaviour
9
Konsumentenverhalten
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Sustainable product
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Öko-Produkt
9
Environmental consciousness
6
Umweltbewusstsein
6
Green marketing
5
Öko-Marketing
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USA
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United States
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Advertising
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Advertising effects
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Eco-label
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Nachhaltige Entwicklung
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Umweltzeichen
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Werbewirkung
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Brand image
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Markenimage
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Signalling
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Bio-Lebensmittel
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Cause-Related Marketing
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Cause-related marketing
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Confidence
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Costly signaling theory
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Ernährungsindustrie
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Food
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Glaubwürdigkeit
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Green advertising
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Greenhouse gas emissions
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Bang Nguyen Viet
1
Chang, Chingching
1
Fox, Alexa K.
1
Lee, Eun Mi
1
Martinez, Jennifer
1
Oakley, Jared
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Reece, Bonnie B.
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Rifon, Nora J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of business ethics : JOBE
3
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of global fashion marketing : JGfM
2
Journal of promotion management : innovations in planning and applied research
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Green advertising and the reluctant consumer
1
ICC publication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nepalese journal of economics : a publication of Uniglobe College
1
Proceedings of World Business and Economics Research Conference 2012
1
Psychology & marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The journal of brand management : an international journal
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
4
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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
4
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
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