Feeling ambivalent about going green : implications for green advertising processing
Year of publication: |
2011
|
---|---|
Authors: | Chang, Chingching |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 4, p. 19-31
|
Subject: | Öko-Produkt | Sustainable product | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
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