//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Sports marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
Sport event
38
Sportveranstaltung
38
Sport
14
Sportmarketing
14
Sports
14
Professional sports
13
Profisport
13
Consumer behaviour
9
Football
9
Fußball
9
Konsumentenverhalten
9
Big event
8
Großveranstaltung
8
Sponsoring
8
Sponsorship
8
Sport policy
6
Sportpolitik
6
Advertising
5
Werbung
5
Advertising effects
4
Brand image
4
Fernsehwerbung
4
Internet marketing
4
Markenimage
4
Netherlands
4
Niederlande
4
Online-Marketing
4
Television advertising
4
Werbewirkung
4
Brand management
3
Brasilien
3
Brazil
3
Impact assessment
3
Management
3
Markenführung
3
Motivation
3
Organisation
3
Organization
3
Social Web
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Alguacil, Mario
1
Barajas, Angel
1
Boutsouki, Christina
1
Braunstein-Minkove, Jessica R.
1
Choi, Moonhoon
1
Deane, Jason K.
1
Desbordes, Michel
1
Ellis, Dana
1
Geczi, Gabor
1
Glebova, Ekaterina
1
Goldberg, David M.
1
Greenwell, T. Christopher
1
Grohs, Reinhard
1
Hambrick, Marion E.
1
Hatzithomas, Leonidas
1
Kapareliotis, Ilias
1
Kim, Ari
1
Kruger, Martinette
1
Mazzei, Leandro Carlos
1
Moraes, Ivan Furegato
1
Moreno, Ferran Calabuig
1
Myburgh, Esmarie
1
O'Reilly, Norm
1
Oliveira Cruz Carlassara, Eduardo de
1
Pankowiak, Aurélie
1
Patry, Philippe
1
Pierce, David A.
1
Popp, Nels
1
Rakes, Terry R.
1
Rees, Loren Paul
1
Rice, Jason A.
1
Rocco Jr., Ary José
1
Salgado-Barandela, Jesyca
1
Sanchez-Fernandez, Patricio
1
Santos, Manuel Alonso dos
1
Sattler, Liz A.
1
Schwarz, Eric C.
1
Shreffer, Megan B.
1
Séguin, Benoit
1
Voutsina, Katerina
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
European Sport management quarterly : ESMQ
22
Journal of sport management : the official journal of the North American Society of Sport Management
21
International journal of sports marketing & sponsorship
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
Sport management review
15
Journal of business research : JBR
11
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of sports economics
5
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Tourism management perspectives : TMP
3
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
Journal of travel and tourism marketing
2
Journal of vacation marketing : an international journal
2
Routledge international handbooks
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
A modern guide to sports economics
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Bulletin of economic research
1
Business horizons
1
De Gruyter handbook of media economics
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Eastern economic journal : EEJ
1
Economic research
1
Edward Elgar E-Book Archive
1
Elgar research reviews in economics
1
Eurasian business review
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Global business & economics review
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
3
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
4
Why sport ticket salespeople leave their jobs : applying attribution theory to employee turnover
Popp, Nels
;
Sattler, Liz A.
;
Pierce, David A.
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10013362620
Saved in:
5
The role of patriotism in the city-brand-sport-event relationship
Kapareliotis, Ilias
;
Voutsina, Katerina
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10012523266
Saved in:
6
Football in Brazil : what brings fans/consumers to stadiums and arenas in the city of São Paulo
Mazzei, Leandro Carlos
;
Moraes, Ivan Furegato
;
Oliveira …
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 193-210
Persistent link: https://www.econbiz.de/10012523285
Saved in:
7
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Salgado-Barandela, Jesyca
;
Sanchez-Fernandez, Patricio
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 372-386
Persistent link: https://www.econbiz.de/10012523458
Saved in:
8
Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.
;
Pankowiak, Aurélie
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->