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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Athletes"
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
European Sport management quarterly : ESMQ
7
Sport management review
5
International journal of sport finance
3
Journal of sports economics
3
Edward Elgar E-Book Archive
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Journal of sport management : the official journal of the North American Society of Sport Management
2
New horizons in the economics of sport
2
Applied economics
1
Benchmarking : an international journal
1
Eastern economic journal : EEJ
1
Economic research
1
IMA journal of management mathematics
1
International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
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Journal of economic behavior & organization : JEBO
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Journal of vacation marketing : an international journal
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New horizons in the economics of sport series
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Palgrave Pivots in Sports Economics
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Palgrave pivots in sports economics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection
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The B.E. journal of economic analysis & policy
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The journal of business & industrial marketing
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
2
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
3
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
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