Do college athletics marketers convert social media growth into ticket sales?
Year of publication: |
2017
|
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Authors: | Popp, Nels ; McEvoy, Chad D. ; Watanabe, Nicolas |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 2, p. 212-227
|
Subject: | USA | Social media | Sports marketing | College athletics marketing | Ticket sales | United States | Sportmarketing | Hochschule | Higher education institution | Social Web | Social web | Online-Marketing | Internet marketing | Sportveranstaltung | Sport event | Sportler | Athletes | Profisport | Professional sports |
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