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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Social web"
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Sport event
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Burton, Jennifer Lee
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Burton, Nicholas
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Gollins, Jan
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Li, Bo
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McEvoy, Chad D.
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Popp, Nels
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
European Sport management quarterly : ESMQ
3
Sport management review
3
International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
1
Electronic commerce research
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation: organization & management : IOM
1
International Journal of Hospitality and Event Management
1
International journal of advertising : the review of marketing communications
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport, Business and Management : an international journal ; SBM
1
Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
2
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
3
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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