//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"Hamburg Contemporary Economic Discussions"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel"
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
Sport event
44
Sportveranstaltung
44
Football
12
Fußball
12
Deutschland
9
Germany
9
Scheduling problem
8
Scheduling-Verfahren
8
Sport
7
Sports
7
Impact assessment
6
Sport organization
6
Sportorganisation
6
Wirkungsanalyse
6
Advertising effects
5
Big event
5
Großveranstaltung
5
Werbewirkung
5
Athletes
4
Professional sports
4
Profisport
4
Round Robin Tournament
4
Sponsoring
4
Sportler
4
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising
3
Fernsehwerbung
3
Meinung
3
Opinion
3
Television advertising
3
Theorie
3
Theory
3
Werbung
3
Beschäftigungseffekt
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Lacey, Russell
2
Abril Barrie, Carmen
1
Close, Angeline
1
Cornwell, T. Bettina
1
Krishen, Anjala S.
1
Mori, Keiya
1
Morino, Tatsuaki
1
Recio, Teresa
1
Sanchez, Joaquin
1
Scheinbaum, Angeline Close
1
Takeda, Fumiko
1
more ...
less ...
Published in...
All
Journal of advertising research
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
Hamburg Contemporary Economic Discussions
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
International journal of sports marketing & sponsorship
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sport management and marketing : IJSMM
12
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Sport management review
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Journal of strategic marketing
3
Applied economics
2
Innovatives Markenmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
4
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->