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isPartOf:"Journal of advertising research"
~isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"USA"
~subject:"Willingness to pay"
~type:"article"
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Journal of advertising research
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sports economics
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
15
Sport management review
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International journal of sport finance
6
Applied economics
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Journal of promotion management : JPM
4
European Sport management quarterly : ESMQ
3
International journal of services and operations management
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International journal of sports marketing & sponsorship
3
Managing service quality : MSQ ; an international journal
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Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
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Southern economic journal
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Advertising and violence : concepts and perspectives
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DSGE models in the conduct of policy : use as intended
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
2
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
3
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
4
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
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