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isPartOf:"Journal of advertising research"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Lin, Yi-hsiu"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Event- und Impaktforschung
International journal of sports marketing & sponsorship
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
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