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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Boutsouki, Christina"
~subject:"Sport event"
~subject:"Sports"
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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