A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Year of publication: |
2016
|
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Authors: | Hatzithomas, Leonidas ; Boutsouki, Christina ; Ziamou, Paschalina |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 864-887
|
Subject: | gender portrayals | female stereotypes | male stereotypes | Super Bowl advertising | content analysis | TV advertising | Geschlecht | Gender | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Sportveranstaltung | Sport event | Werbung | Advertising | Bibliometrie | Bibliometrics | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing |
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