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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Event-Marketing"
~subject:"Impact assessment"
~subject:"Markenimage"
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Search: subject_exact:"Sports event"
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Event-Marketing
Impact assessment
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Sport event
24
Sportveranstaltung
24
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9
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9
Sponsoring
8
Sponsorship
8
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7
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7
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6
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Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Davis, John A.
1
Diop, Abdoulaye
1
Gibson, Heather J.
1
Grohs, Reinhard
1
Gursoy, Dogan
1
Hallmann, Kirstin
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Han, Sangpil
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Kaplanidou, K.
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Le, K. T.
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Liu, Honglei
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Panosso Netto, Alexandre
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Peng, Siqing
1
Ribeiro, Manuel Alector
1
Sagas, M.
1
Thapa, Brijesh
1
Walker, Matthew
1
Yolal, Medet
1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
21
European Sport management quarterly : ESMQ
17
International journal of sport management and marketing : IJSMM
17
Faculty research series / Holy Cross, Economics and Accounting
13
Journal of sport management : the official journal of the North American Society of Sport Management
13
International journal of event and festival management
12
Journal of sports economics
12
Sport management review
12
Journal of travel and tourism marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism economics : the business and finance of tourism and recreation
8
International journal of sport finance
7
International journal of sports marketing & sponsorship
7
Tourism management perspectives : TMP
7
Hamburg contemporary economic discussions
5
Sport, Business and Management : an international journal ; SBM
5
Journal of hospitality marketing & management
4
SpringerLink / Bücher
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism review : the official journal of the AIEST
4
Applied economics
3
Beiträge aus dem Institut für Statistik und Ökonometrie der Universität Hamburg
3
Effects, role and significance
3
Event- und Impaktforschung
3
Hamburg Contemporary Economic Discussions
3
Journal of destination marketing & management
3
Journal of promotion management : JPM
3
Région et développement
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Working paper
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A modern guide to sports economics
2
Asia Pacific journal of marketing and logistics
2
Berner Studien zu Freizeit und Tourismus
2
Discussion paper
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Economic papers : a journal of applied economics and policy
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European journal of marketing : EJM
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Event tourism and destinations : case studies and best practice
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
2022 Qatar World Cup : impact perceptions among qatar residents
Al Emadi, Ahmed
;
Kaplanidou, K.
;
Diop, Abdoulaye
;
Sagas, M.
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 678-694
Persistent link: https://www.econbiz.de/10011687325
Saved in:
2
Impact of trust on local residents' mega-event perceptions and their support
Gursoy, Dogan
;
Yolal, Medet
;
Ribeiro, Manuel Alector
; …
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
3
,
pp. 393-406
Persistent link: https://www.econbiz.de/10011649214
Saved in:
3
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
4
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
6
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
7
Quality of life, event impacts, and mega-event support among South African residents before and after the 2010 FIFA World Cup
Kaplanidou, Kyriaki
;
Karadakis, Kostas
;
Gibson, Heather J.
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 631-645
Persistent link: https://www.econbiz.de/10009791045
Saved in:
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