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isPartOf:"Journal of advertising research"
~subject:"Capital market returns"
~subject:"Online-Marketing"
~subject:"Perception"
~subject:"Sportler"
~subject:"United States"
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Journal of advertising research
Journal of sports economics
42
International journal of sport management and marketing : IJSMM
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
25
Journal of sport management : the official journal of the North American Society of Sport Management
20
European Sport management quarterly : ESMQ
14
International journal of sports marketing & sponsorship
13
Sport management review
13
International journal of sport finance
9
Applied economics
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Hamburg contemporary economic discussions
4
Journal of promotion management : JPM
4
New horizons in the economics of sport
4
Discussion paper series / IZA
3
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
International journal of services and operations management
3
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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Managing service quality : MSQ ; an international journal
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Tourism management : research, policies, practice
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Asian economic policy review : AEPR
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Contemporary economic policy : a journal of Western Economic Association International
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of vacation marketing : an international journal
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Southern economic journal
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Sport, Business and Management : an international journal ; SBM
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Department of Economics, West Virginia University
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Advances in business and management forecasting
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Advertising and violence : concepts and perspectives
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Applied financial economics letters
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
6
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1
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
2
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
3
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
5
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
6
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
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