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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~source:"econis"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
Marketing management
330
Marketingmanagement
330
Business-to-business marketing
88
B-to-B-Marketing
87
Lieferantenmanagement
70
Supplier relationship management
70
Beziehungsmarketing
58
Relationship marketing
58
Innovation
50
Firm performance
48
Unternehmenserfolg
47
Theory
35
Theorie
34
Consumer behaviour
29
Konsumentenverhalten
29
Strategic management
27
Strategisches Management
27
Innovation management
24
Innovationsmanagement
24
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
New product development
19
Produktentwicklung
19
Brand management
18
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Markenführung
18
Online-Marketing
18
Customer value
15
Kundenwert
15
Brand image
14
KMU
14
Markenimage
14
SME
14
Selling
14
USA
14
United States
14
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54
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Aufsatz in Zeitschrift
Article in journal
54
Conference paper
1
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1
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English
54
Author
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Di Benedetto, C. Anthony
4
Lindgreen, Adam
4
Akter, Shahriar
3
Sarin, Shikhar
3
Agnihotri, Raj
2
Geersbro, Jens
2
Hani, Umme
2
Hossain, Md Afnan
2
Hruschka, Harald
2
Kindström, Daniel
2
Malek, Stacey L.
2
Möller, K. E. Kristian
2
Ottosson, Mikael
2
Ritter, Thomas
2
Schweitzer, Fiona Maria
2
Ali, Sadaqat
1
Ali, Shabahat
1
Andersen, Poul Houman
1
Arnold, Todd J.
1
Avgerinos, Emmanouil
1
Azimont, Frank
1
Babu, Mujahid Mohiuddin
1
Bandara, Ruwan
1
Bao, Yongchuan
1
Benson-Rea, Maureen
1
Bhatia, Manjot Singh
1
Cadogan, John W.
1
Cao, Guangming
1
Carlborg, Per
1
Chen, Yen Chun
1
Chow, T. Edwin
1
Corsaro, Daniela
1
Coviello, Nicole
1
Day, George S.
1
Dewsnap, Belinda
1
Diaz Ruiz, Carlos A.
1
Dibb, Sally
1
Doganova, Liliana
1
Dowling, Michael
1
Duan, Yanqing
1
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Journal of business economics : JBE
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
56
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of strategic marketing
20
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Business horizons
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of macromarketing
8
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Journal of marketing education : JME
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Australasian marketing journal
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
Journal of business strategy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
The marketing review
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Handelsforschung
4
International journal of entrepreneurship and innovation management
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
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ECONIS (ZBW)
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1
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
2
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
4
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
5
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
6
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
9
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
10
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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