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isPartOf:"Journal of business economics : JBE"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing Letters"
~person:"Brettel, Malte"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
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Search: subject_exact:"Marketing mix"
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Marketing management
5
Marketingmanagement
5
Theorie
3
Theory
3
Firm performance
2
Unternehmenserfolg
2
Advertising
1
Betriebliche Budgetierung
1
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Corporate budgeting
1
Credibility
1
Cross-cultural management
1
Customer analysis
1
Deutschland
1
Distance selling
1
Distanzhandel
1
Forschung
1
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1
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1
Interkulturelles Management
1
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1
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Long-term effect
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1
Marketing mix
1
Mathematical programming
1
Mathematische Optimierung
1
Media selection
1
Online advertising effectiveness
1
Relationship marketing
1
Research
1
Sales promotion
1
Supplier relationship management
1
Thailand
1
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1
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1
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Brettel, Malte
Eisend, Martin
Krafft, Manfred
Hruschka, Harald
4
Herrmann, Andreas
3
Bauer, Hans H.
2
Choi, Yung Kyun
2
Engelen, Andreas
2
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2
Simon, Hermann
2
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2
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1
Albers, Sönke
1
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1
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1
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1
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1
Brady, Mairead
1
Breuer, Ralph
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Cao, Yue
1
Carvalho, S. W.
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Chen, Li
1
Chen, Yiwen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business economics : JBE
International journal of advertising : the review of marketing communications
Marketing Letters
European Advertising Academy
2
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Advances in advertising research
1
Die Betriebswirtschaft : DBW
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Gabler Research
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenmanagement & Electronic Commerce
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Research
1
Retailing in the 21st century : current and future trends
1
SpringerLink / Bücher
1
Sustainability in Business Management
1
Technology analysis & strategic management
1
The journal of personal selling & sales management : JPSSM
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
1
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ECONIS (ZBW)
5
RePEc
1
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1
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
2
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10009403213
Saved in:
3
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
4
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
6
Regeln zur Bestimmung des fast-optimalen Angebotsaufwands
Albers, Sönke
;
Krafft, Manfred
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1083-1107
Persistent link: https://www.econbiz.de/10001522668
Saved in:
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