Icoria special issue
guest editors: Sara Rosengren and Martin Eisend
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Rosengren, Sara (ed.) ; Eisend, Martin (ed.) |
| Publisher: |
[Abingdon] : [Routledge] |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Welt | World | Werbung | Advertising |
| Extent: | 1 Online-Ressource (circa 143 Seiten) Illustrationen |
|---|---|
| Series: | International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. volume 40, issue 1 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498511