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isPartOf:"Journal of business economics : JBE"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Brettel, Malte"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
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Marketingmanagement
5
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3
Theory
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Firm performance
2
Unternehmenserfolg
2
Advertising
1
Betriebliche Budgetierung
1
Beziehungsmarketing
1
Brand image
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Corporate budgeting
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Credibility
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Cross-cultural management
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Customer analysis
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Deutschland
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Distance selling
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Kundenanalyse
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Brettel, Malte
Eisend, Martin
Krafft, Manfred
Aghakhani, H.
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Baek, Tae Hyun
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Bang, Hye Jin
1
Boerman, Sophie C.
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Brady, Mairead
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Cao, Yue
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1
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1
Hüser, Annette
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Kim, Eunjin
1
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1
Kim, Yeonshin
1
Lawlor, Margaret-Anne
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lee, Yu-Kang
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Li, Guoxin
1
Liu, Honglei
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Lu, Bo
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Müller, Céline M.
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Oh, Sang Do
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Su, Leona Yi Fan
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Taylor, Charles Raymond
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Journal of business economics : JBE
International journal of advertising : the review of marketing communications
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Sustainability in Business Management
1
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ECONIS (ZBW)
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Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
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