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isPartOf:"Journal of business research : JBR"
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~isPartOf:"Journal of business market management : JBM"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
89
Business-to-business marketing
89
Lieferantenmanagement
71
Supplier relationship management
71
Relationship marketing
31
Beziehungsmarketing
30
Salespeople
16
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16
E-commerce
15
Electronic Commerce
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B2B
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B2B marketing
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Business-to-business
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Digitalisierung
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Value creation
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Brand image
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Internet marketing
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Sharma, Piyush
5
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
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Chung, Henry F. L.
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D'Alessandro, Steven
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Dong, Maggie Chuoyan
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Johnston, Wesley J.
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Kindström, Daniel
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Latinovic, Zoran
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Malik, Ashish
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Miles, Morgan P.
2
Paul, Justin
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Rana, Nripendra P.
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Vrontis, Demetris
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Xiao, Zhenxin
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Alexander, Matthew
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Journal of business research : JBR
Journal of business market management : JBM
Industrial marketing management : the international journal for industrial and high-tech firms
355
The journal of business & industrial marketing
116
SpringerLink / Bücher
89
Journal of business-to-business marketing
62
Springer eBook Collection
34
Springer eBook Collection / Business and Economics
22
Research
17
Journal of the Academy of Marketing Science
14
essentials
14
Journal of marketing
11
Journal of personal selling & sales management : JPSSM
11
Brand the Future : systematische Markenentwicklung im B2B
9
Business-to-Business-Marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of marketing research
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Springer eBooks / Business and Economics
7
Essentials
6
Journal of Research in Interactive Marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
European journal of marketing
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Innovatives Markenmanagement
4
International journal of business environment : IJBE
4
Marketing theory
4
Advances in business marketing and purchasing
3
Asia Pacific Journal of Marketing and Logistics
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Asia Pacific business review
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ECONIS (ZBW)
89
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1
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10
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89
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date (oldest first)
1
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
2
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
3
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
4
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
7
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
8
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
9
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
10
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
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