"Good times - bad times" : relationship marketing through business cycles
Year of publication: |
2023
|
---|---|
Authors: | Mora Cortez, Roberto ; Johnston, Wsley J. ; Ehret, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-14
|
Subject: | Relationship marketing | B2B | Economic crisis | Business cycle | Multi-group analysis | Interorganizational learning | Konjunktur | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Wirtschaftskrise |
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