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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
112
Business-to-business marketing
112
Lieferantenmanagement
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Supplier relationship management
81
Relationship marketing
37
Beziehungsmarketing
36
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Consumer behaviour
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Marketing management
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Sharma, Piyush
5
Johnston, Wesley J.
4
Kowalkowski, Christian
4
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
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2
Ferguson, Jodie L.
2
Gounaris, Spiros
2
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2
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2
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2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
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Kienzler, Mario
2
Kindström, Daniel
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LaPlaca, Peter
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Latinovic, Zoran
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Malik, Ashish
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Nordin, Fredrik
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Allison, Lee
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Almoraish, Ahmed
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Journal of business research : JBR
Journal of business market management : JBM
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
112
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51
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
52
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
53
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
54
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
55
Dynamism and B2B firm performance : the dark and bright contingent role of B2B relationships
Chung, Henry F. L.
;
Kingshott, Russel P. J.
;
MacDonald, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 250-259
Persistent link: https://www.econbiz.de/10012509658
Saved in:
56
How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Leone, Daniele
;
Schiavone, Francesco
;
Appio, Francesco Paolo
- In:
Journal of business research : JBR
129
(
2021
),
pp. 849-859
Persistent link: https://www.econbiz.de/10012509753
Saved in:
57
Short Sellers : a screening theory perspective on B2B relationships
Connelly, Brian L.
;
Shi, Wei
;
Xin, Cheng
;
Yin, Cheng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 393-404
Persistent link: https://www.econbiz.de/10012643812
Saved in:
58
Psychological contract breach : unraveling the dark side of business-to-business relationships
Gillani, Alvina
;
Kutaula, Smirti
;
Budhwar, Pawan S.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 631-641
Persistent link: https://www.econbiz.de/10012643937
Saved in:
59
How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui
;
Zhang, Lu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
Saved in:
60
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
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