New product pricing in business markets : the role of psychological traits
Year of publication: |
2021
|
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Authors: | Hinterhuber, Andreas ; Kienzler, Mario ; Liozu, Stephan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 231-241
|
Subject: | Performance | Behavioral pricing | Business markets | New products | Value-based pricing | Preismanagement | Pricing strategy | Produktentwicklung | New product development | Innovation | Preis | Price | B-to-B-Marketing | Business-to-business marketing |
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