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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Online-Marketing
Consumer behaviour
2,267
Konsumentenverhalten
2,267
Brand management
456
Brand image
410
Markenimage
410
Beziehungsmarketing
409
Relationship marketing
409
Brand
256
Markenartikel
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Social web
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Internet marketing
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Online retailing
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Online-Handel
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Emotion
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Kundenzufriedenheit
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Werbewirkung
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Viral marketing
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Virales Marketing
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Retail trade
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Dienstleistungsqualität
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Personality psychology
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Werbung
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Marketing management
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Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
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Teng, Lefa
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
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Michel, Géraldine
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Richard, Marie-Odile
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Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
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Choi, Jeonghye
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Christodoulides, George
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Japutra, Arnold
4
Liu, Martin J.
4
Mandler, Timo
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Phau, Ian
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Roy, Sanjit
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Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
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Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
3
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Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
274
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
International journal of advertising : the review of marketing communications
110
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Cogent business & management
73
Marketing intelligence & planning
73
Journal of international consumer marketing
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of strategic marketing
72
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
SpringerLink / Bücher
62
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of internet commerce
59
Journal of global marketing
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of retailing
50
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ECONIS (ZBW)
605
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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8
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
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9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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