You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Year of publication: |
2024
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Authors: | Teck Ming Tan ; Salo, Jari ; Aspara, Jaakko |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114367, p. 1-13
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Subject: | Affirmation | Brand betrayal | Brand relationship | Consumer disclosure | Mindset | Privacy concerns | Service recovery | Social | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Dienstleistungsqualität | Service quality |
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