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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Online-Marketing
Consumer behaviour
2,142
Konsumentenverhalten
2,142
Brand management
457
Markenführung
457
Brand image
402
Markenimage
402
Beziehungsmarketing
367
Relationship marketing
367
Markenartikel
251
Social Web
227
Social web
227
Internet marketing
220
Advertising effects
200
Werbewirkung
200
Online retailing
176
Online-Handel
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Emotion
170
Customer satisfaction
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Kundenzufriedenheit
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Luxury goods
146
Luxusgüter
146
Advertising
143
Werbung
138
Viral marketing
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Virales Marketing
133
Einzelhandel
124
Retail trade
124
Dienstleistungsqualität
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Service quality
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Personality psychology
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Persönlichkeitspsychologie
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Experiment
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USA
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Perception
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United States
78
Marketing management
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Marketingmanagement
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Ko, Eunju
10
Filieri, Raffaele
9
Dwivedi, Yogesh Kumar
5
Phau, Ian
5
Richard, Marie-Odile
5
Seo, Yuri
5
Choi, Jeonghye
4
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Teng, Lefa
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Arli, Denni
3
Augusto, Mário Gomes
3
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
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Chatzipanagiotou, Kalliopi
3
Christodoulides, George
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Gupta, Suraksha
3
Koll, Oliver
3
Mandler, Timo
3
Merchant, Altaf
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Michel, Géraldine
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Motoki, Kosuke
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Ruiz Mafe, Carla
3
Salo, Jari
3
Teck Ming Tan
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Torres, Pedro M.
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Wang, Fang
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Aiello, Gaetano
2
Alamanos, Eleftherios
2
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bazi, Saleh
2
Behl, Abhishek
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Journal of business research : JBR
Journal of promotion management : JPM
Journal of retailing and consumer services
283
The journal of brand management : an international journal
205
The journal of product & brand management
199
International journal of internet marketing and advertising : IJIMA
125
Journal of marketing communications
96
International journal of advertising : the review of marketing communications
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Psychology & marketing
85
Journal of promotion management : innovations in planning and applied research
74
International journal of hospitality management
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Asia Pacific journal of marketing and logistics
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Cogent business & management
60
European journal of marketing : EJM
57
Journal of internet commerce
57
International journal of electronic marketing and retailing : IJEMR
52
Journal of marketing
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
Journal of the Academy of Marketing Science
50
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
49
Journal of strategic marketing
47
Marketing intelligence & planning
46
Young consumers : insight and ideas for responsible marketers
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of advertising : the quarterly review of marketing communications
43
Journal of advertising research
42
Journal of fashion marketing and management
42
International journal of contemporary hospitality management
40
Journal of global marketing
40
Journal of marketing management : MM
40
Electronic commerce research
39
Journal of retailing
39
European journal of marketing
38
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ECONIS (ZBW)
440
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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