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isPartOf:"Journal of business research : JBR"
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~subject:"Advertising"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Consumer behaviour
2,280
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2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
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254
Einzelhandel
248
Retail trade
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218
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Online retailing
214
Online-Handel
214
Internet marketing
209
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Customer satisfaction
173
Kundenzufriedenheit
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Emotion
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Advertising effects
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Werbewirkung
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Luxury goods
148
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Dienstleistungsqualität
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Viral marketing
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Virales Marketing
140
Personality psychology
117
Persönlichkeitspsychologie
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Werbung
105
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Septianto, Felix
4
Choi, Yung Kyun
2
Das, Gopal
2
Dass, Mayukh
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Monfort, Abel
2
Quach, Sara
2
Taylor, Charles Raymond
2
Thaichon, Park
2
Thomas, Sunil
2
Warlop, Luk
2
Agarwal, Manoj Kumar
1
Ailawadi, Kusum L.
1
Akhtar, Pervaiz
1
Ammi, Chantal
1
Baack, Daniel W.
1
Babicheva, Eva
1
Bambauer-Sachse, Silke
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Bang, Hye Jin
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Bansal, Amrita
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Bansal, Anjali
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Barnier, Virginie de
1
Baudier, Patricia
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Baxendale, Shane
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Beauchamp, J. P.
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Behl, Abhishek
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Bellman, Steven
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Benoit, Ilgım Dara
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Bernritter, Stefan F.
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Bigné Alcañiz, J. Enrique
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Bijmolt, Tammo H. A.
1
Birau, Mia M.
1
Bogomolova, Svetlana
1
Botella-Carrubi, Dolores
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Bove, Liliana L.
1
Branco, Frederico
1
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1
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing
International journal of advertising : the review of marketing communications
120
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
110
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
8
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
9
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
10
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
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