When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Kyung-Ah Byun, JungHwa Hong, Kevin William James
| Year of publication: |
2023
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|---|---|
| Authors: | Byun, Kyung-Ah ; Hong, JungHwa ; James, Kevin William |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-10
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| Subject: | Goal-appeal fit | Advertising targetedness | Consumer satisfaction | Hedonic vs. utilitarian fit | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Werbung | Advertising | Arbeitszufriedenheit | Job satisfaction | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113666 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280440