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isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Elayan, Suzanne"
~person:"Laroche, Michel"
~subject:"Emotion"
~type:"article"
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Elayan, Suzanne
Laroche, Michel
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
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ECONIS (ZBW)
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
2
The power of emotions : leveraging user generated content for customer experience management
Sykora, Martin
;
Elayan, Suzanne
;
Hodgkinson, Ian R.
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 997-1006
Persistent link: https://www.econbiz.de/10013185069
Saved in:
3
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
4
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
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