Online consumer behavior : comparing Canadian and Chinese website visitors
Year of publication: |
2011
|
---|---|
Authors: | Mazaheri, Ebrahim ; Richard, Marie-Odile ; Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 9, p. 958-965
|
Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Emotion | Internationales Marketing | International marketing | Kanada | Canada | China |
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