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isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Dumont, Guillaume"
~type:"article"
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Bigné Alcañiz, J. Enrique
Dumont, Guillaume
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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