Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Enrique Bigné, Carmen Llinares, Carmen Torrecilla
| Year of publication: |
2016
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|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Llinares, Carmen ; Torrecilla, Carmen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 4, p. 1423-1427
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| Subject: | Virtual reality | Brand choice | Eye tracking | Human behavior tracking | CAVE | Qualitative comparative analysis | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Qualitative Methode | Qualitative method | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447334