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isPartOf:"Journal of business research : JBR"
~person:"Merchant, Altaf"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
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5
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4
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4
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Merchant, Altaf
Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
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7
Diamantopoulos, Adamantios
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Melewar, T. C.
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Oghazi, Pejvak
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Phau, Ian
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Roy, Sanjit
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Ruiz Mafe, Carla
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Septianto, Felix
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Voyer, Benjamin G.
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Augusto, Mário Gomes
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Balaji, M. S.
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Bigné Alcañiz, J. Enrique
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Journal of business research : JBR
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Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
2
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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