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isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Brand"
~subject:"Emotion"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Emotion
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
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Advertising effects
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Werbewirkung
140
Viral marketing
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Virales Marketing
126
Dienstleistungsqualität
120
Einzelhandel
120
Retail trade
120
Service quality
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Werbung
97
Experiment
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Perception
72
Wahrnehmung
71
Corporate Social Responsibility
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Corporate social responsibility
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Marketingmanagement
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Ko, Eunju
6
Septianto, Felix
6
Arslanagic-Kalajdzic, Maja
5
Diamantopoulos, Adamantios
5
Valette-Florence, Pierre
5
Merchant, Altaf
4
Richard, Marie-Odile
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Chebat, Jean-Charles
3
Christodoulides, George
3
Das, Gopal
3
Filieri, Raffaele
3
Grohs, Reinhard
3
Koll, Oliver
3
Laroche, Michel
3
Lervik-Olsen, Line
3
Mandler, Timo
3
Michel, Géraldine
3
Motoki, Kosuke
3
Phau, Ian
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Walsh, Gianfranco
3
Andreini, Daniela
2
Astakhova, Marina
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Baker, Thomas L.
2
Barnes, Donald C.
2
Baumert, Thomas
2
Bigné Alcañiz, J. Enrique
2
Bogomolova, Svetlana
2
Caruelle, Delphine
2
Carvalho, Sergio W.
2
Chatzipanagiotou, Kalliopi
2
Chen, Qimei
2
Chiew, Tung Moi
2
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Journal of business research : JBR
Journal of retailing and consumer services
271
The journal of brand management : an international journal
193
The journal of product & brand management
185
Psychology & marketing
114
International journal of hospitality management
102
Journal of consumer research : JCR ; an interdisciplinary bimonthly
78
European journal of marketing : EJM
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
65
Asia Pacific journal of marketing and logistics
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing letters : a journal of research in marketing
54
International journal of consumer studies
53
Journal of marketing communications
50
Journal of hospitality marketing & management
46
The journal of consumer marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Tourism management : research, policies, practice
42
International journal of advertising : the review of marketing communications
41
International journal of contemporary hospitality management
41
Journal of travel and tourism marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing
40
Journal of fashion marketing and management
40
Journal of marketing research : JMR
39
Marketing intelligence & planning
39
Journal of international consumer marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of strategic marketing
37
Journal of marketing management : MM
36
Journal of the Academy of Marketing Science
36
The journal of services marketing
36
Journal of promotion management : innovations in planning and applied research
34
Cogent business & management
33
Journal of retailing
33
Journal of promotion management : JPM
32
Journal of marketing
31
Journal of consumer research : JCR ; an interdisciplinary journal
30
The international review of retail, distribution and consumer research
29
International journal of retail & distribution management
28
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ECONIS (ZBW)
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
6
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
10
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
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