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isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Emotion"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Emotion
Markenführung
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Brand
233
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Dienstleistungsqualität
120
Einzelhandel
120
Retail trade
120
Service quality
120
Personality psychology
110
Persönlichkeitspsychologie
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Advertising
102
Werbung
97
Experiment
80
Perception
72
Wahrnehmung
71
Corporate Social Responsibility
70
Corporate social responsibility
70
Marketing management
69
Marketingmanagement
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Ko, Eunju
10
Diamantopoulos, Adamantios
8
Septianto, Felix
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
7
Arslanagic-Kalajdzic, Maja
6
Merchant, Altaf
6
Michel, Géraldine
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Richard, Marie-Odile
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Andreini, Daniela
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chatzipanagiotou, Kalliopi
3
Chebat, Jean-Charles
3
Chen, Qimei
3
Das, Gopal
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Gupta, Suraksha
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
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Journal of business research : JBR
Journal of retailing and consumer services
362
The journal of product & brand management
291
The journal of brand management : an international journal
268
International journal of hospitality management
140
Psychology & marketing
140
European journal of marketing : EJM
104
Asia Pacific journal of marketing and logistics
97
Journal of marketing communications
91
International journal of advertising : the review of marketing communications
75
International journal of consumer studies
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Marketing intelligence & planning
69
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Marketing letters : a journal of research in marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of international consumer marketing
65
Journal of marketing management : MM
65
Journal of promotion management : innovations in planning and applied research
64
Journal of strategic marketing
63
Journal of travel and tourism marketing
60
Journal of the Academy of Marketing Science
59
International journal of contemporary hospitality management
57
Journal of hospitality marketing & management
56
SpringerLink / Bücher
56
The journal of consumer marketing
56
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing research : JMR
55
Journal of promotion management : JPM
55
Tourism management : research, policies, practice
55
Cogent business & management
54
International marketing review
54
Journal of marketing
54
Journal of fashion marketing and management
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
European journal of marketing
50
Journal of global marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
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ECONIS (ZBW)
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543
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
8
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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