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isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Online-Marketing
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
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Advertising effects
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Werbewirkung
140
Viral marketing
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Virales Marketing
126
Dienstleistungsqualität
120
Einzelhandel
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Retail trade
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Service quality
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Werbung
97
Experiment
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Perception
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Wahrnehmung
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Corporate Social Responsibility
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Corporate social responsibility
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Ko, Eunju
10
Filieri, Raffaele
9
Dwivedi, Yogesh Kumar
5
Richard, Marie-Odile
5
Seo, Yuri
5
Choi, Jeonghye
4
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Teng, Lefa
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Chatzipanagiotou, Kalliopi
3
Christodoulides, George
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Gupta, Suraksha
3
Koll, Oliver
3
Mandler, Timo
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
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Phau, Ian
3
Ruiz Mafe, Carla
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
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Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bazi, Saleh
2
Behl, Abhishek
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Journal of business research : JBR
Journal of retailing and consumer services
283
The journal of product & brand management
199
The journal of brand management : an international journal
198
International journal of internet marketing and advertising : IJIMA
125
Journal of marketing communications
96
International journal of advertising : the review of marketing communications
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Psychology & marketing
85
International journal of hospitality management
73
Journal of promotion management : innovations in planning and applied research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Asia Pacific journal of marketing and logistics
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Cogent business & management
60
European journal of marketing : EJM
57
Journal of internet commerce
57
International journal of electronic marketing and retailing : IJEMR
52
Journal of marketing
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
49
Journal of promotion management : JPM
48
Journal of strategic marketing
47
Marketing intelligence & planning
46
Journal of the Academy of Marketing Science
44
International journal of advertising : the quarterly review of marketing communications
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of advertising research
42
Journal of fashion marketing and management
42
Young consumers : insight and ideas for responsible marketers
42
International journal of contemporary hospitality management
40
Journal of marketing management : MM
40
Electronic commerce research
39
Journal of global marketing
39
Journal of retailing
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
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ECONIS (ZBW)
392
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61
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
62
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
63
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
64
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
65
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
66
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
67
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
68
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
69
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
70
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
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