Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Year of publication: |
2022
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Authors: | Bartschat, Maria ; Cziehso, Gerrit P. ; Hennig-Thurau, Thorsten |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 393-409
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Subject: | EWOM | Fractional regression | Information search behavior | Social media | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Marketing | Internet marketing |
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