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isPartOf:"Journal of business research : JBR"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Experiment
Markenführung
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Consumer behaviour
1,977
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Brand management
410
Brand image
365
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365
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358
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358
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Ko, Eunju
12
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Valette-Florence, Pierre
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Michel, Géraldine
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Richard, Marie-Odile
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Septianto, Felix
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Aiello, Gaetano
4
Balaji, M. S.
4
Chatzipanagiotou, Kalliopi
4
Chen, Qimei
4
Choi, Jeonghye
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Christodoulides, George
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Ekinci, Yuksel
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Fastoso, Fernando
4
Grohs, Reinhard
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Gupta, Suraksha
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Liu, Martin J.
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Melewar, T. C.
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Oppewal, Harmen
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Phau, Ian
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Ruiz Mafe, Carla
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3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
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Journal of business research : JBR
Journal of retailing and consumer services
404
The journal of product & brand management
295
The journal of brand management : an international journal
275
Psychology & marketing
148
International journal of hospitality management
141
International journal of internet marketing and advertising : IJIMA
133
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
115
Asia Pacific journal of marketing and logistics
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
European journal of marketing : EJM
93
Journal of promotion management : innovations in planning and applied research
90
Journal of marketing research : JMR
86
Marketing letters : a journal of research in marketing
82
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of consumer studies
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of international consumer marketing
78
Journal of marketing
78
Marketing intelligence & planning
78
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Cogent business & management
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of strategic marketing
73
Journal of consumer research : JCR ; an interdisciplinary bimonthly
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of the Academy of Marketing Science
70
SpringerLink / Bücher
70
Journal of marketing management : MM
67
Journal of economic behavior & organization : JEBO
66
Journal of promotion management : JPM
65
Journal of retailing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of travel and tourism marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Tourism management : research, policies, practice
61
International journal of contemporary hospitality management
60
Journal of internet commerce
60
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ECONIS (ZBW)
607
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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8
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
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9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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