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isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Online-Marketing
Consumer behaviour
1,969
Konsumentenverhalten
1,969
Brand management
410
Brand image
365
Markenimage
365
Beziehungsmarketing
357
Relationship marketing
357
Brand
233
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online retailing
168
Online-Handel
168
Emotion
158
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
141
Luxusgüter
141
Advertising effects
140
Werbewirkung
140
Viral marketing
125
Virales Marketing
125
Dienstleistungsqualität
120
Service quality
120
Einzelhandel
119
Retail trade
119
Personality psychology
109
Persönlichkeitspsychologie
109
Advertising
102
Werbung
97
Experiment
80
Perception
71
Corporate Social Responsibility
70
Corporate social responsibility
70
Wahrnehmung
70
E-commerce
68
Electronic Commerce
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Ko, Eunju
11
Filieri, Raffaele
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
7
Teng, Lefa
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
6
Merchant, Altaf
5
Michel, Géraldine
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Richard, Marie-Odile
5
Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
4
Choi, Jeonghye
4
Christodoulides, George
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Japutra, Arnold
4
Liu, Martin J.
4
Mandler, Timo
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Phau, Ian
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
3
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Journal of business research : JBR
Journal of retailing and consumer services
361
The journal of product & brand management
289
The journal of brand management : an international journal
270
International journal of internet marketing and advertising : IJIMA
129
Journal of marketing communications
126
International journal of hospitality management
116
International journal of advertising : the review of marketing communications
112
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
91
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Cogent business & management
73
Marketing intelligence & planning
73
Journal of international consumer marketing
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of strategic marketing
72
Journal of the Academy of Marketing Science
69
Journal of marketing
67
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
62
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of internet commerce
59
Journal of global marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of marketing research : JMR
51
Journal of fashion marketing and management
50
Journal of retailing
50
Journal of travel and tourism marketing
48
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ECONIS (ZBW)
538
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538
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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