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isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type_genre:"Conference paper"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Online-Marketing
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
5
Brand image
5
Brand management
5
Markenimage
5
Werbewirkung
5
Beziehungsmarketing
3
Customer value
3
Experiment
3
Kundenwert
3
Relationship marketing
3
Advertising
2
Brand
2
Markenartikel
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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3D virtual experience
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Altruism
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Conference paper
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538
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538
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5
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Aiello, Gaetano
1
Arsena, Ashley
1
Grohs, Reinhard
1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Mazodier, Marc
1
Merunka, Dwight
1
Pandelaere, Mario
1
Phan, Michel Cao Tuan
1
Reisinger, Heribert
1
Saenger, Christina
1
Silvera, David H.
1
Tikkanen, Henrikki
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Journal of business research : JBR
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
8
International journal of advertising : the quarterly review of marketing communications
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : MM
3
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of retail & distribution management
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Journal of revenue and pricing management
1
Management for sustainable and inclusive development in a transforming Asia
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
Sustainability in Business Management
1
The changing financial landscape : financial performance analysis of real and banking sectors in Europe
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
4
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
5
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
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