Brand trait transference : when celebrity endorsers acquire brand personality traits
Ashley Arsena; David H. Silvera; Mario Pandelaere
| Year of publication: |
2014
|
|---|---|
| Authors: | Arsena, Ashley ; Silvera, David H. ; Pandelaere, Mario |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1537-1543
|
| Subject: | Endorsers | Branding | Traits | Associations | Transference | Attributions | Trait inferences | Markenimage | Brand image | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379277