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isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"United States"
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Business-to-business marketing
158
B-to-B-Marketing
156
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
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Marketingmanagement
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Marketing
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Journal of business-to-business marketing
Harvard business review : HBR
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of business & industrial marketing
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
The journal of personal selling & sales management : JPSSM
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Akron business and economic review
1
American journal of business : applying research to practice ; AJB
1
Birkbeck working papers in economics and finance : BWPEF
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Information systems management
1
Information systems research : ISR
1
International journal of integrated supply management : IJISM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International small business journal : researching entrepreneurship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of operations management
1
Journal of organizational change management
1
Journal of research in marketing and entrepreneurship : JRME
1
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ECONIS (ZBW)
18
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1
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
2
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
3
JBBM at 21 : theme reflections one year later, with a design view of B-to-B marketing field and closing tribute to David T. Wilson
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
Saved in:
4
A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993 - 2014
Young, Louise
;
Wilkinson, Ian F.
;
Smith, Andrew
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011304030
Saved in:
5
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
Saved in:
6
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
7
Electronic marketplace : a distinct platform for business-to-business (B-to-B) procurement
Truong, Dothang
;
Le, Thuong T.
;
Senecal, Sylvain
;
Rao, …
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 216-247
Persistent link: https://www.econbiz.de/10009655182
Saved in:
8
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
9
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
10
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael
;
Honeycutt, Earl D.
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10009412780
Saved in:
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