Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Year of publication: |
January-March 2018
|
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Authors: | Schaffrath, Kathrin ; Wentzel, Daniel ; Erkin, Aras |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 1, p. 11-29
|
Subject: | B-to-B purchase decisions | assortment size | choice overload | accountability | color-coding | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management | Sortiment | Retail assortment | USA | United States | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision |
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