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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Web 2.0"
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Befragung
Beziehungsmarketing
Social Web
474
Social web
474
Consumer behaviour
224
Konsumentenverhalten
224
Internet marketing
191
Online-Marketing
191
Social media
122
Brand management
102
Markenführung
102
Viral marketing
97
Virales Marketing
97
Relationship marketing
95
Brand image
61
Markenimage
61
Social network
55
Soziales Netzwerk
55
Customer integration
48
Kundenintegration
48
Online retailing
45
Online-Handel
45
Brand
33
E-commerce
29
Electronic Commerce
29
Markenartikel
28
Social relations
27
Soziale Beziehungen
27
Advertising effects
24
Digital platform
24
Digitale Plattform
24
Digitalisierung
24
Digitization
24
Werbewirkung
24
Betriebliche Wertschöpfung
23
Value creation
23
Confidence
22
Marketing management
22
Marketingmanagement
22
Vertrauen
22
Luxury goods
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Article
96
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96
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96
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English
96
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Bazi, Saleh
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
2
Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
Archer-Brown, Chris
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Technological forecasting & social change : an international journal
19
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
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91
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
92
Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.
;
Andzulis, James
;
Rapp, Adam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
Saved in:
93
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Saved in:
94
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
95
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
96
Managing customer experiences in online product communities
Nambisan, Priya
;
Watt, James
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 889-895
Persistent link: https://www.econbiz.de/10009228986
Saved in:
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