New members' integration : key factor of success in online travel communities
Year of publication: |
2013
|
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Authors: | Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 706-710
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Subject: | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor |
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