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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Web 2.0"
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Befragung
Beziehungsmarketing
Relationship marketing
Social Web
77
Social web
77
Consumer behaviour
43
Konsumentenverhalten
43
Internet marketing
31
Online-Marketing
31
social media
20
Brand management
16
Markenführung
16
Viral marketing
14
Virales Marketing
14
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12
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7
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5
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Marketingmanagement
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Brand loyalty
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Customer integration
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Emotion
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Internet usage
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brand loyalty
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Abid, Aman
1
Alexander, Matthew
1
Armstrong, Christine
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Azar, Salim L.
1
Azer, Jaylan
1
Brady, Mairead
1
Brennan, Stacey
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Castro, Ana
1
Chen, Kuan-Ju
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1
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Hassan, Mahmud
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Ho, Chaang-Iuan
1
Kartastenp, Elina
1
Kim, Jooyoung
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Kortt, Michael
1
Kulczynski, Alicia
1
Kuusela, Hannu
1
Lin, Cheng-Yu
1
Lin, Jhih-Syuan
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Luoma-aho, Vilma
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Machado, Joana César
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Magnoni, Fanny
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Maity, Devdeep
1
Mardon, Rebecca
1
Munnukka, Juha
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Mydock, Suni <III>
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Närvänen, Elina
1
Pervan, Simon J.
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Journal of consumer behaviour : an international research review
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
92
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Technological forecasting & social change : an international journal
19
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
SpringerLink / Bücher
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
16
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1
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
4
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
5
Cue the complaint : the visual cues of Facebook business pages and their influence on consumer complaint behaviour
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1027-1057
Persistent link: https://www.econbiz.de/10012623852
Saved in:
6
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
7
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
8
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
9
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
10
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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