Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Chaang-Iuan Ho, Ming-Chih Chen & Ya-Wei Shih
| Year of publication: |
2022
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|---|---|
| Authors: | Ho, Chaang-Iuan ; Chen, Ming-Chih ; Shih, Ya-Wei |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 7/8, p. 740-770
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| Subject: | Customer engagement | Facebook fan page | formative measurement model | second-order formative construct | social media-based customer engagement behaviours | social media-based marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Messung | Measurement | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.2003421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206758