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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Befragung"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Web 2.0"
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Befragung
Soziale Beziehungen
Social Web
118
Social web
118
Consumer behaviour
70
Konsumentenverhalten
70
Internet marketing
66
Online-Marketing
66
Brand management
30
Markenführung
30
Beziehungsmarketing
29
Relationship marketing
29
Social media marketing
28
Viral marketing
27
Virales Marketing
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Marketing management
16
Marketingmanagement
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Advertising effects
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Facebook
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Online-Handel
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Andrews MacLelland, Melinda
1
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Dennis, Charles
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Foster, Jamye K.
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Frau, Moreno
1
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1
Hall, Colin Michael
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Reale, Getúlio
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Segabinazzi, Rodrigo
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Soares, Ana Maria
1
Tomczyk, Przemysław
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Veer, Ekant
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1
Yuksel, Mujde
1
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1
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Journal of consumer behaviour : an international research review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
16
Journal of retailing and consumer services
13
Information systems research : ISR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of management information systems : JMIS
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Qualitative market research : an international journal
6
Tourism management : research, policies, practice
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
Electronic commerce research and applications
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of networking and virtual organisations : IJNVO
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global information management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
NBER working paper series
4
Service business
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
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Discussion paper
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Discussion papers / CEPR
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
4
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
5
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
6
Sharing cathartic stories online : the internet as a means of expression following a crisis event
Veer, Ekant
;
Ozanne, Lucie K.
;
Hall, Colin Michael
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10011570900
Saved in:
7
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
8
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
9
Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa
;
Dennis, Charles
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
Saved in:
10
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
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