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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Web 2.0"
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Befragung
Beziehungsmarketing
Relationship marketing
Social Web
263
Social web
263
Consumer behaviour
70
Konsumentenverhalten
70
Social media
68
Internet marketing
59
Online-Marketing
59
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47
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46
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30
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30
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24
Online-Handel
24
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22
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Caputa, Wiesława
2
Chen, Shih-Chih
2
Lin, Chieh-Peng
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Balci, Gökcay
1
Bhatti, Zeeshan Ahmed
1
Bourlakis, Michael
1
Chen, Kuan-Ju
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Eachempati, Prajwal
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Hajli, Nick
1
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1
Hassan, Mahmud
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Islam, Nazrul
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Jasimuddin, Sajjad M.
1
Kar, Kumar Arpan
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Kartastenp, Elina
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Kim, Jooyoung
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Kortt, Michael
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Krawczyk-Sokolowska, Izabela
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Krawczyk-Sokołowska, Izabela
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Lin, Jhih-Syuan
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Luo, Nuan
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Luoma-aho, Vilma
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Manika, Danae
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Journal of consumer behaviour : an international research review
Technological forecasting & social change : an international journal
Journal of business research : JBR
92
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
23
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1
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
2
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
3
Can customer sentiment impact firm value? : an integrated text mining approach
Eachempati, Prajwal
;
Srivastava, Praveen Ranjan
;
Kumar, Ajay
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206626
Saved in:
4
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
5
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
6
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
7
The potential of web awareness as a determinant of dually defined customer value
Caputa, Wiesława
;
Krawczyk-Sokolowska, Izabela
; …
- In:
Technological forecasting & social change : an …
163
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012667162
Saved in:
8
Social media and the new product development during COVID-19 : an integrated model for SMEs
Rakshit, Sandip
;
Mondal, Sandeep
;
Islam, Nazrul
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012805230
Saved in:
9
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
10
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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