The potential of web awareness as a determinant of dually defined customer value
Wiesława Caputa, Izabela Krawczyk-Sokolowska, Agata Pierscieniak
| Year of publication: |
2021
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|---|---|
| Authors: | Caputa, Wiesława ; Krawczyk-Sokolowska, Izabela ; Pierscieniak, Agata |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 163.2021, p. 1-16
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| Subject: | Customer potential | Customer value | Digitisation | Web potential | Kundenwert | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667162