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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
~subject:"Kundenintegration"
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Betriebliche Wertschöpfung
Internet usage
Kundenintegration
Social Web
89
Social web
89
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
26
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26
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17
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12
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6
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6
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6
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social media
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Carlson, Jamie
2
De Vries, Natalie Jane
2
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1
Basil, Debra Z.
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Beckman, Terry
1
Berthon, Pierre R.
1
Buchanan-Oliver, Margo
1
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1
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1
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1
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1
Kortt, Michael
1
Kwon, Wi-suk
1
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Long Hoang Le
1
Mydock, Suni <III>
1
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1
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1
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1
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1
Seo, Yuri
1
Sheldon, Kennon M.
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Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of business research : JBR
56
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Technological forecasting & social change : an international journal
14
Handbook of social media management : value chain and business models in changing media markets
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of strategic marketing
11
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
The journal of product & brand management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
Journal of service management
7
SpringerLink / Bücher
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of management information systems : JMIS
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
5
Contemporary issues in social media marketing
5
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Electronic markets : the international journal on networked business
5
Innovation: organization & management : IOM
5
International journal of hospitality management
5
International journal of technology management : IJTM
5
Journal of engineering and technology management : JET-M
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
18
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
4
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
5
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
8
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
9
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
10
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
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